Konstantina Vrettou — Co-founder & Head Buyer
Bio: Konstantina spent eight years as a wholesale buyer at the Rentis central market before co-founding FreshMarket in 2018. She is at the warehouse by 04:30 most weekdays, calling growers and walking the laiki. Mitilini-born, lemon-tree obsessed.
– Speciality: Attica-island produce sourcingn – Photo description: Konstantina in green apron at the cold room, soft morning light
Antonis Lefkaditis — Co-founder & Head of Operations
Bio: Antonis built logistics platforms in Berlin for five years before coming home to Athens. He runs the slot-management system, the cold-chain sensors and the courier app. He claims the warehouse Wi-Fi router is named after his grandmother.
– Speciality: Logistics and product engineeringn – Photo description: Antonis at a desk with three monitors and a delivery van whiteboard behind
Manolis Kourtidis — Buyer (Sea & Butcher)
Bio: Manolis was a third-generation fishmonger at the Salamina pier before joining FreshMarket in 2021. He chooses every fish that ships and runs the in-house butcher counter. He cuts a whole lamb in under twelve minutes; he's been timed.
– Speciality: Fish, seafood, whole-carcass butcheryn – Photo description: Manolis at the butcher's bench, knife in hand, white apron, focused
Aspasia Linardatou — Head of Customer Care
Bio: Aspasia runs the team that handles every chat, call and complaint. Before FreshMarket she managed front-of-house at a Kifisia restaurant for nine years. She is the reason the response time on chat is under three minutes during weekday mornings.
– Speciality: Customer care, substitutions, escalationsn – Photo description: Aspasia at the support desk, headset, laptop, FreshMarket-green hoodie
Petros Skondras — Master Baker
Bio: Petros bakes the FreshMarket sourdough, country loaves and koulouri from a wood-fired oven in Tavros. He apprenticed at *Στάρι & Φωτιά* in Thessaloniki and joined FreshMarket in 2022. He still grinds his sourdough starter with a stone mill on Saturdays.
– Speciality: Sourdough, traditional Greek breadsn – Photo description: Petros pulling a tray of loaves from a deck oven, flour-dusted apron
Foteini Anagnostou — Head of Sustainability
Bio: Foteini is the sustainability and packaging lead. She is the reason FreshMarket switched from cardboard to returnable HDPE crates in 2023, cutting cardboard waste by 76% within twelve months. She has a master's in food systems from Wageningen.
– Speciality: Packaging, returns logistics, carbon reportingn – Photo description: Foteini at the warehouse weighing returned crates, clipboard in hand
